Brian Newberry is a 22-year advertising and marketing veteran who specializes in driving measurable behavioral change. He was the strategic architect for the highly successful stand brand campaign, which combined advertising, grassroots marketing, community outreach, PR and the web to turn teens into empowered anti-smoking activists and reduce tobacco use among Ohio teens by 40 percent in just five years. He has led several of the agency's premier clients, including Long John Silver’s, Ohio Quits, Ashland and The Ohio State University Medical Center. As Chief Brand Engagement Officer, Brian focuses on our clients' customers by uncovering how they want to be engaged by a brand, where they want to be engaged, and then developing ways to engage them on their own terms. He is part strategist, part client contact and part cheerleader, leading the agency's frontline including brand engagement and account service teams, new business and agency marketing. Brian holds a B.A. in Journalism from the University of Georgia, is a member of the American Advertising Federation, and is active in adult literacy programs through Literacy Volunteers of America.
