Don joined Northlich in 1988 after a number of years as a senior vice president and creative director at Bozell. Most notable among his accomplishments was his involvement in the repositioning of pork as "The Other White Meat." Over a 30-year career, Don has worked to build or reposition literally dozens of brands from Finlandia vodka and StarKist tuna to Ohio's anti-tobacco movement. And though he believes the greatest reward comes from success in the marketplace, he has managed to collect a long list of the industry's most notable awards. An Iowa native and Drake University alum, his philosophy is grounded in his roots. "Success lies in the ability to tell the most simple truth in the most compelling way." And the simple truth is, the guy just plain loves this business.
