Northlich’s I Lost A Bet Shortlisted for The FWA

I have spent years perusing The FWA for inspiration, so seeing Northlich’s added to the Public Shortlist was even more rewarding.

After seven days of voting, the Ohio for Responsible Gambling campaign was recognized alongside international brands such as Nike and Southern Comfort.

If you haven’t visited The FWA, you’re missing out. It is the most visited website award program in the history of the Internet, after all. Check out I Lost a Bet and other shortlist brands at

I Lost a Bet was highlighted as the “Feature of the Day” on CSS Light on Friday, April 25. Additionally, it is an “Honorable Mention” on Awwwards.

Jason Schmall is Executive Creative Director at Northlich. Follow him on Twitter @Schmall.