With an objective to “award creativity and the power of ideas,” the London International Awards (LIA) is one of the most comprehensive and respected awards programs in the industry. Northlich is honored to have been listed as an LIA finalist in the Digital B-to-B category for our work on The Formica® Envisualizer™.
The project, a collaboration between Northlich and NYC-based digital design shop Your Majesty, represents Formica Group’s vision of creating a digital design platform that can inspire architects and designers to think about the brand differently. The Envisualizer is helping a 100-year-old brand define itself in the digital space by using its strong heritage to lead the charge into the future.
The Formica Envisualizer is a browser-based platform that allows customers to create beautiful patterns in seconds. It makes use of three algorithmic tools — a pattern tool, a free-form brush experimentation tool, and a kaleidoscope generator — to create unique, beautiful designs that can inspire uses of Envision™, the custom Formica laminate product.
“By shortlisting the Formica Envisualizer, LIA has recognized that our collaborative exploration into digital inspiration merited a place alongside the work of some of the greatest agencies in the world,” said Jason Schmall, Executive Creative Director.
Learn more about the London International Awards, and see examples of Envisualizer artwork.