Northlich has been awarded work for the World Health Organization to promote its anti-tobacco efforts as part of World No Tobacco Day on May 31, 2015.
World No Tobacco Day aims to expose the dangers of the illicit tobacco trade, which include negative health, economic and social impacts as well as linkages with human trafficking and organized drug crimes. World No Tobacco Day also encourages policymakers to ratify the Protocol to Eliminate Illicit Trade in Tobacco Products in order to help curb the financial, legal and health impacts of the illegal trade of tobacco products.
Northlich has been tasked with crafting a creative concept that supports the goals of the campaign and that can be implemented flexibly across regional and cultural contexts around the world.
Jason Schmall, Northlich ECD, said, “Northlich is honored to be chosen to work with the WHO in pursuit of such a worthwhile goal. We couldn’t be more excited.”