“Do you miss it?” That’s the question I’ve heard most since I left the newsroom for the agency. The answer, for the most part, is no. Of course you’ll miss some things about a job you did for 11 years. Few people can say they’ve flown on the Bengals team plane after a win, or been in the Reds clubhouse during a playoff series. Those are experiences I’ll tell my son about as he grows up not really knowing his dad was “that guy from TV.”
Agency life and the news business have more similarities than you might think. As a reporter, you never really know what you’re in for when you walk through the door. The same can be said for agencies. My job as a reporter was to tell stories that had an impact on people who lived in my community. Now I tell those same stories from our clients’ perspectives to other businesses and potential customers.
I’ve never really had an office job, and I don’t feel like I have one now. At Northlich, like in the newsroom, people are always on the move. Whether they’re getting ready for a big client meeting or coming up with a strategy to win new business, the agency is always buzzing much like the newsroom does at the sound of breaking news on the scanner.
Of course, there are differences between the two worlds. There is no getting around the fact that many times the news of the day centers on tragedy. Years of covering stories about the loss of life can take its toll. One of the best parts about agency life is the positive nature that surrounds our work. I’m thankful that I’ve knocked on the door of a victim of senseless violence for the last time. Now my job is to bring to light the good things our clients are doing for their customers and our community, and I’m thankful for that.