Northlich Hires Hutson Kovanda as Executive Creative Director


Northlich has appointed Hutson Kovanda to the role of executive creative director.

In the role, Kovanda will provide creative direction and leadership across the agency’s client roster, which includes Kroger, Frisch’s, Western & Southern Financial Group and other industry leaders.

“Hut’s extensive experience, matched with his passion for finding solutions to the ever-changing brand and content challenges our clients face, makes him the perfect choice to lead our efforts,” said Northlich CEO Kathy Selker. “We’re very excited to have Hut join our team and help us push the creative bar ever higher.”

Kovanda joins Northlich from Chicago, where he most recently served as senior vice president and creative director at Upshot. In that role, he oversaw the digital, traditional and social work for well-known brands including Corona, Modelo and LiftMaster.

Prior to his work with Upshot, Kovanda spent time as an executive creative director for other leading agencies in New York and Pennsylvania. His experience includes work with clients such as StarKist Tuna, the Fontainebleau Hotel, the Rosewood Hotel Group, Sunoco, Tazo Tea and Yuengling Beer.

He has won a plethora of awards for advertising and communication arts, including national ADDY awards from the American Advertising Federation and other regional honors.

“Northlich is one of those agencies that has always held a special place in my mind as an agency with whom I’d love to work. I’m excited, humbled and energized to help lead the agency into its next chapter,” Kovanda said. 

About Northlich 
Northlich is an independent advertising agency headquartered in Cincinnati. We deliver the bold ideas clients crave and the lift they need to rise above the competition. We do so with a full-service suite of strategy and creative solutions, delivered in a proactive and collaborative fashion. Due to our nearly 70-year legacy of creating client success stories through award-winning work, Northlich is Adweek’s pick for top agency in Ohio.