Forbes recently asked agency leaders about their biggest business goals for 2019 and how they intend to gain employee buy-in. The response from our CEO, Kathy Selker, was one of the 14 answers Forbes chose to feature. Check out the full text of the article below, or you can read it on Forbes.
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The new year is a time to set new goals. Many business owners do this by reflecting on the past year, asking themselves what worked and what didn’t. This isn’t a process that you can do alone, though; your goals will impact your entire team, so it’s crucial to get their thoughts and, more importantly, their commitment.
Below, 14 members of Forbes Agency Council share the goals they’re setting this year and how they intend to gain employee buy-in.
- Tripling Our Revenue
Our goal is to triple our revenue in 2019. Using a daily spoken mantra—from leadership down to all employees, repeating it one-on-one and in staff meetings—as well as sharing client positivity encourages all employees to get excited and buy in. We push a teamwork mentality, so all of us chipping in to make this goal happen makes everyone feel like they’re part of the bigger picture. — Katie Schibler Conn, KSA Marketing + Partnerships
- Encouraging Contributions From All Employees
Part of what I plan to do this year is to get as much participation from everyone at my company as possible. That means taking the time to list out all of the people that might have new marketing ideas and tapping into their knowledge to paint a picture of different areas of expertise. It is important to tap all the knowledge and expertise that is available from as many sources as you can use. — Jon James, Ignited Results
- Demanding and Effecting Change for Diversity Gender Equality
2018 shined a much-needed light on diversity and gender inequality in the workplace. In 2019, I will continue to demand and effect change and bring others along with me. At Joan, we stand for humanity, collaboration and compassion. I lead by example, and together with our team, we’ll work to ensure the dignity of our colleagues and make the industry a place where everyone can truly thrive. — Lisa Clunie, Joan
- Winning More High-Profile Clients
We’ve made a name for ourselves in the IT industry through working with smaller IT companies over the years. Our work started getting noticed by the big Fortune 500 companies, and we now have a few as clients. The projects we’ve done for them have been the most creative and the most fun. We actually built a video game for one of them. We want to bring on another five of these type clients in 2019. — Giovanni Sanguily, TRIdigital Marketing
- Building Strong Media Relationships
As a public relations (PR) agency, so much of what we do relies on one particular person, as it’s personal relationships that really move the needle. One way we’re looking to scale is to bring on relationship managers whose only job is to build relationships with the press. No pitching; just good old-fashioned relationship building. This will save us significant time when it comes down to the wire and we need to execute. — Danielle Sabrina, Tribe Builder Media
- Focusing on Future Technologies
The main goal for the new year is to focus on future technologies such as artificial intelligence, augmented reality and virtual reality. These technologies are evolving and are going to dominate the industry. By mastering these tools, we will open the doors for future projects that are worth striving for. — Cagan Sean Yuksel, GRAFX CO.
- Increasing Our Human Connections
Our industry is totally digitalized. Younger employees are a great source of inspiration for me. I will always tap into their “geek” approach. But we’re still managing relationships—with clients, editors, influencers—and young professionals tend to speak less. Stimulating human contact through lunches, meetings and calls is utterly important for my team to stay at the top of its game. — Sarah Hamon, S2H Communication
- Improving Client Experiences
One of our objectives and key results for the first quarter of 2019 is to create “raving fans.” We’ve come up with different ways to look at both our sales and fulfillment strategy. For example, lead scoring based on the potential for client success allows us to acquire clients that best fit our business model. On the flip side, by prioritizing client relations we can improve their experiences. — Kristopher Jones, LSEO.com
- Focusing More on the Long View
It’s easy to get bogged down in project work. In 2019, we’re challenging ourselves to be futurists—focusing not just on the next six months, but on the next five to 10 years. We’re particularly interested in shifting population demographics, and we’re working to ensure our agency culture and client base reflects increasing diversity. Our employees are already excited about this new focus! — Kathy Broderick Selker, Northlich
- Re-establishing Our Purpose
The primary mover that motivates employees and pushes them forward is purpose, and it’s the responsibility of the executives to align their teams behind it. Purpose is what gives meaning to activities, and when communicated consistently and persistently, it gives meaning to a brand. One way to earn employee buy-in is celebrating past victories while outlining their connection to the broader vision. — Ahmad Kareh, Twistlab Marketing
- Building Influence
Influence ultimately defines the success of any initiative. A trusted leader who has proven that they will act in the best interests of the organization has influence and so can lead to great outcomes. Those lacking influence have to use power tactics and threats to achieve goals. That rarely produces meaningful long-term results. — Randy Shattuck, The Shattuck Group
- Establishing Accountability for Each Team Member
Our agency has become much more focused on quantified results for our clients, but I want the ownership of these outcomes to move past the strategist and into the hands of every creative team member. I’m tying our vision and core values into this initiative and challenging our team to use their creativity beyond just the creative execution. — Dacia Coffey, Blender
- Celebrating Our Diverse Perspectives
We are setting measurable goals for the diversity of our team, but instead of celebrating the number, we are focused on celebrating the people and the diverse perspectives they bring to our PR agency and our clients. Though a nuance, it’s a critical shift in attitude and culture that emphasizes the outcomes of diverse teams, not simply achieving a metric of diversity. — Jeff Lambert, Lambert & Co.
- Creating and Launching Our New Product
Our major goal for 2019 is to simplify and focus on one thing: Creating and launching our new product, which helps you to create a press funnel to gain customers as well as your desired PR results. Given Wasabi Publicity’s core commitment to supporting people who are committed to making the world a better place, this is the next logical step. Once our team sees this, buy-in will be complete! — Drew Gerber, Wasabi Publicity, Inc.