Reaching Gen Z

Forbes recently asked agency leaders to share their perspectives on how to reach Gen Z consumers, who were born between 1995 and 2015. The response from our CEO, Kathy Selker, was one of 13 answers Forbes chose to feature. Kathy’s tip is below. To read the full article, check it out on Forbes.

Kathy’s Tip: Leverage YouTube Influencers

Gen Z lives on mobile and consumes a massive amount of content on YouTube. While millennials are now settling into their preferences and habits, Gen Z members are younger and still figuring out who they are. This makes them highly likely to be swayed by the opinions of those they hold in esteem. Influencer marketing campaigns via YouTube are a solid strategy for connecting with Gen Z.