Nobody knows loyalty marketing better than LoyaltyOne, a global leader in coalition loyalty programs, customer analytics and loyalty services for Fortune 1000 clients. LoyaltyOne operates Canada’s 10 million-member AIR MILES® rewards program as well as Dotz, the largest loyalty program in Latin America.
For more than a decade, we’ve provided strategic counsel, media relations, expert content creation, speakers bureau management and comprehensive educational event planning to help LoyaltyOne and its 1,600 worldwide employees set the pace for global loyalty services.
How do you make sure your voice is heard in a crowded industry? You do it by using research, content and insightful commentary to become a thought leader reporters trust. From white papers and bylined articles to media pitching to press releases and hundreds of interviews, we’ve helped LoyaltyOne maintain the largest share of voice in its industry.
BESTSELLER: THE LOYALTY LEAP
Thirteen months of work. 261 pages. 63,300 words. When we had an opportunity to help write the book on loyalty for one of our largest clients, we couldn’t say no. “The Loyalty Leap” was published in 2013, with a follow-up e-book focused on B2B marketing following shortly after.
Sometimes the best way to get the word out is to put it in your own words. We help LoyaltyOne experts educate the industry through bylined articles, white papers and blogs.
Our efforts have paid off — big time. “The Loyalty Leap” was a Wall Street Journal, USA Today, Amazon and New York Times bestseller. And the dynamic social media strategy, blog and website we created contributed to the book’s bestseller success, landing dozens of paid speaking engagements and sustaining the author’s status as a thought leader in the industry.
And our marketing content comprises five columns a month in Forbes, over a thousand annual media hits, plus millions of impressions.