Marco’s Pizza is the fastest-growing pizza chain in the United States, but their social media profiles didn’t show it. Marco’s looked to Northlich to create content, manage the company’s social profiles and grow them at a pace that matched the rapid growth of the brand itself.
Northlich did something for Marco’s that few brands are brave enough to do:
Let fans speak for the brand.
The results of the campaign “Real Pizza, Real People” were astounding. In just one year, Marco’s received over 13 million impressions on Facebook, including 40,000 new likes. On Instagram, Marco’s went from 200 fans to over 2,000, and its Twitter audience more than doubled.
During several weeks of the campaign, Marco's had
more overall engagement than the big three pizza chains combined!