Ohio Lottery Commission

Cash Explosion

The Ohio Lottery’s Cash Explosion instant game needed a blast of public awareness. With a limited budget, our special effects partners created explosions … wait for it … of cash!

This explosive footage represents the excitement and fun of big money bursting into a player’s life. We also created unique point-of-sale materials to bring the concept into the retail environment.

Floor graphics and ceiling graphics created the illusion that a cash explosion had detonated right in front of the register, with $100 bills piercing the glass of windows, doors and coolers.

As a result, sales increased by 10.4% on the thrill that at any moment … BOOM! You could be a winner.

 

BOOM!
Sales increased by 10.4%.