White House Black Market had long been recognized as the place to shop for special-occasion apparel in bold blacks and stark whites. They approached us looking for a way to acquire new customers and reinvigorate their dwindling clientele.
One of the biggest reasons people love WHBM is the in-boutique personal styling experience. Fashion-forward professionals recommend an individualized style plan for each customer based on taste, body type and personality. But many young women were unaware of this offering as they avoided WHBM and its misguided reputation as exclusively providing formalwear.
If they wouldn't come to us,
we'd go to them ...
Web traffic increased an average of
18 percent following the events.